Initio

INITIO What if your instincts were guided by your sense of smell? discover the Taizo perfume Taizo – Cannes

What if your instincts were guided by your sense of smell, leading you towards new adventures?
INITIO takes fragrances to new heights, with enhanced powers that defy the imagination.
Wild nature and the science of pheromones fuse deeply together within the formulas, working their magic imperceptibly.
The Absolutes and The Magnetic Blend, invisible forces to be worn alone or blended together, INITIO fragrances stir your instincts.
This is where it all begins...
What was long suspected has finally been proven... the power of scent unconsciously influences our behaviour.
Unique scent molecules trigger attractions and impulses in their wake. INITIO honours this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power.
INITIO creates the very molecules of instinct to achieve its ambition.
Make from the tumultuous silence of the essences the noisiest of the provocation.