Armani Prive

Giorgio Armani launched the Armani/Privé fragrance range in 2004 in the spirit of his haute couture fashion line. Each fragrance is a delicate work of art, just as his custom-made garments are. Armani says, “It started out as a private collection that I created for my close friends.” They then convinced him to share his collection, on an exclusive scale, with others that will appreciate his attention to detail. For this collection, Mr. Armani has collaborated with perfumers with the utmost talent and skill.